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Magnolia Privacy Policy
Updated: 2025-03-03 21:17:10 UTC
UPDATED: 2024-10-11 18:11:27 UTC
UPDATED: 2023-11-07 19:20:46 UTC
UPDATED: 2023-11-01 15:29:03 UTC
UPDATED: 2023-06-28 17:48:04 UTC
UPDATED: March, 15, 2022
Privacy Policy
At Magnolia, we respect our guests and care about our guests’ privacy. Therefore, Magnolia Business Ventures, LLC and its subsidiary and affiliated entities (collectively, “Magnolia”) have posted this Privacy Policy (the “Policy”) to let you know what kind of information we collect, how it is handled, and with whom it may be shared.
This Policy will likely change as we continue to develop our websites, mobile applications and online services or programs (collectively “websites”), so we encourage you to refer to this Policy on an ongoing basis, so that you understand our current Policy.
If you have any questions or concerns, please don't hesitate to contact us at privacy@magnolia.com. If you would like to access this Policy in an alternative format, please reach out to privacy@magnolia.com or call 844-244-2006.
You can jump to particular topics by going to the headings below:
Section 1: What Information We Collect and How We Use It
Section 2: Your Consent
Section 3: How We Share Your Information
Section 4: How We Protect Your Personal Information
Section 5: Cookies and Similar Technologies
Section 6: Children’s Privacy
Section 7: Changes to this Policy
Section 8: Your Privacy Rights
Section 9: Information Received From Non-U.S Residents
Section 10: Links and Social Network Posting Tools
Section 11: Magnolia and Discovery+
Section 12: Questions and Contact Information
Additional Information for California Residents
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SECTION 1 – WHAT INFORMATION WE COLLECT AND HOW WE USE IT
We collect various types of information both online and offline. We collect this information in a variety of ways depending on how you interact with us and our websites, mobile applications, products, and services. Depending on the information collected, we may obtain that information directly through you, automatically through the use of cookies or other similar technologies, or other sources such as our affiliates, online social media or other third parties. Examples of such information include:
- Order Information. When you purchase something or make a donation from one of our websites, you provide us with certain personal information, such as your name, address, phone number, and email address, which we use to process your purchase and perform our contract to you.
- Feedback/Support. When you send us a message, we collect your email address so that we can respond to you. We base our processing of feedback and support communications on your consent.
- Account Information. When you create an account with us, we collect personal information such as your name, address, telephone number, and email address in order to expedite any future purchases. We collect account information from guests who consent to such collections.
- Promotion Information. When you register and/or participate in any event, program, contest, surveys or other promotion that we may offer from time to time (collectively, “Promotions”), we may collect certain information from you, such as contact information, to administer the promotional event. We collect Promotion information from guests who consent to such collections. We also have a legitimate interest in providing our guests with value-add services such as events and promotions.
- Employment Information. When you begin or complete the application process for employment by Magnolia Personnel Group, LLC or are an existing employee, we have a legitimate interest in collecting personal information such as your name, address, and phone number to process your application or to retain you as an employee. In some contexts, we are also required by law to collect information about our employees.
- Mailing Lists and Blogs. When you comment on our blog or sign up to receive news and special offers from us, we may use your email address in order to communicate with you about Magnolia products, services, or events we think may be of interest to you (as permitted by law). We share information about our products and services with individuals that consent to receive such information.
- Website Interactions. When you browse our websites or use our mobile applications, we may also collect certain information such as your device’s internet protocol (IP) address, device screen resolution, device type, operating system, mouse movements, location and clicks, keypresses and the type of browser you are using, or other temporary or persistent unique device identifiers. We have a legitimate interest in evaluating consumer trends and usage related to our websites or mobile apps, and improving our content and offerings accordingly. We also have a legitimate interest in detecting and preventing fraud.
- Supplier or Other Company Data. We collect the name and contact information of individuals whom we interact with as part of our business operations with other companies. We have a legitimate interest in contacting our suppliers and communicating with them concerning normal business administration such as projects, services, and billing.
- Device Identifiers. In addition to the above-described information, we and our third-party service providers may collect additional information when you utilize any of our mobile applications, including the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, and information about the way you use our mobile applications. We have a legitimate interest in identifying unique visitors, understanding how users interact with us on their mobile devices, and providing features like automatic product updates.
In addition to the information that we collect from you directly, we also receive information about you from other sources, including third parties, business partners, franchisees, our affiliates, other users who provide information about you, marketers, or publicly available sources. We will retain your personal information as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or not prohibited by law.
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete a supply order request form, we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.
SECTION 2 – YOUR CONSENT
In many circumstances, we will not collect or process your personal information without your consent. We will ask for your express consent where required or where we find it appropriate. You may withdraw your consent at any time by emailing us at privacy@magnolia.com or mailing us at: Magnolia Market, P.O. Box 889, Waco, Texas 76703 United States, Attn: IT & Security Director.
SECTION 3 – HOW WE SHARE YOUR INFORMATION
We may disclose the information categories described herein with the third parties described below.
Third-party Service Providers
We share your personal information with third-party service providers who perform a variety of services and functions on our behalf, such as customer support, administering our promotions, marketing or promotional assistance, data analytics, online advertising, technology services and platforms, processing payments and other services.
Affiliated Parties
We share your personal information within the family of Magnolia companies, including our subsidiary and affiliated companies, franchisees, licensees and joint venture partners (collectively, our "Affiliates") to provide and improve our products and services, and so that they and we can offer you products and services that may be of interest to you.
Business Partners
We share information with third parties with whom we have business relationships, such as our co-promotional partners, advertisers, ad networks, and data marketing services, for purposes such as offering products and services that may interest you.
Sweepstakes, Contests & Promotions
When you register or enter a promotion, sweepstakes, or contest through our Websites, we share the information you provide for such purposes with authorized third-party service providers (as described above), participating sponsors, and advertising partners. Further, by entering any promotion, you are agreeing to the official rules that govern that promotion, which may require you to take certain actions, including, except where prohibited by law, allowing Magnolia and/or the sponsor(s) of the promotion to use and publicly release your name, voice, and/or likeness in advertising or marketing associated with the promotion. Please review the relevant promotion, sweepstakes, or contest rules for more information.
Aggregate Information
We may aggregate and/or de-identify information such that it is not linked to you or your device. To the extent we use de-identified data, we take appropriate measures to ensure that the data cannot be reidentified, with the exception of testing our internal systems to ensure our deidentification process satisfies our legal obligations.
Business Transfer
In the event we go through a business transition such as a merger, acquisition, bankruptcy, reorganization, or sale of all or a portion of our assets, or a diligence process in connection with a potential business transaction, the information we collect and maintain may be disclosed, sold, or transferred as part of that transaction. If such transfer is subject to additional restrictions under applicable laws, we will comply with such restrictions.
Other Disclosures
Additionally, we may disclose your personal information and other related information in response to subpoenas, court orders, or other lawful requests by public authorities, including to meet national security or law enforcement requirements. We may also collect and share personal information in order to investigate or take action regarding illegal activities, suspected fraud, violations of our Terms of Service, or as otherwise required by law or by government and regulatory authorities.
Other Disclosures With Your Consent
We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
Disclosures
The following table describes the categories of information we disclose for a “business purpose” and share for purposes of cross-context behavioral advertising as those terms are defined by applicable law. Note that we do not sell your personal information for money. As discussed elsewhere in this Policy, we use cookies and other similar tracking technologies for the purposes of behavioral advertising.
| Categories of Personal Information | Category of Recipients | |
| Disclosed for a Business Purpose | Sharing for Cross-Context Behavioral Advertising | |
| Identifiers — this may include name or, alias, contact information (e.g., address, telephone number, e-mail address), unique identifiers (e.g., cookies, pixel tags, device identifier and attributes, etc.), online identifier (e.g., internet protocol address), or other similar identifiers. |
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| Government Issued Identification - this may include social security number, driver's license number, or passport number. |
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| Financial Information - this may include bank account number, credit card number, other financial information. |
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| Health Related Information - this may include medical information, mental or physical condition or treatment, or health insurance information. |
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| Characteristics of protected classification - this may include race, ethnicity, gender, etc. |
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Commercial information - this may include information about products or services purchased, obtained, or considered or other purchasing or consuming histories or tendencies. |
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Internet or other electronic network activity information — this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement. |
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Geolocation data — this may include precise physical location using GPS. |
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Professional or employment-related information — this may include occupation, employment history, and professional references. |
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Inferences drawn from any of the information listed above. |
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SECTION 4 – HOW WE PROTECT YOUR PERSONAL INFORMATION
We take reasonable physical, technical, and organizational measures to protect the personal information collected on our websites. Of course, no method of transmission over the Internet or electronic storage is 100% secure. As we deem appropriate, we use security measures consistent with industry standards. However, we cannot guarantee the security of our databases, nor can we guarantee that information you provide us won’t be intercepted during transmission over the Internet. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Some portions of our website allow you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
SECTION 5 – COOKIES AND SIMILAR TECHNOLOGIES
When you visit or interact with our websites, we or our third-party providers may use cookies, web beacons, and other tracking technologies in order to operate our websites and services, to improve our performance, or to give you extra functionalities, all with the goal of providing a better experience for you.
Third parties that have content embedded on our website (such as buttons, widgets, and other embedded features or content) may set cookies on your browser or obtain information about the fact that you visited our websites from a certain IP address. Our third-party providers may also collect personal information as described in the section above.
What Are Cookies and How to Disable Them
A “cookie” is a small piece of information sent to a visitor’s computer or other Internet-connected devices to uniquely identify the visitor’s browser or to store information or settings in the browser. It holds information a site may need to interact with you and personalize your experience. Our websites use both session cookies and persistent cookies.
Session cookies enable you to move from page to page and to use features on our websites while your browser remains open. For example, session cookies allow you to add products to your shopping cart and carry the contents of your cart to checkout.
Persistent cookies last from visit to visit. For example, persistent cookies may be used to recognize you as a previous user to provide a more personalized experience. They are stored in your computer, device, or browser until you choose to delete them.
The majority of web browsers accept cookies and similar files, but you can usually change the browser settings to prevent this. However, if you do so, some functionality of this website may be lost.
Please visit www.allaboutcookies.org for more information about cookies and how to disable them.
SECTION 6 – CHILDREN’S PRIVACY
It is our policy not to knowingly collect personal information from individuals under the age of 13. If you are a parent/guardian and you suspect that your child may have submitted personal information to us, please contact us. If we become aware that a child under 13 has provided us with personal information, we will strive to delete such information from our files as soon as possible.
If you are under 18 years of age and live in California, you have the right to request removal of content posted by you on our websites. Upon receipt of a fully completed removal request, we will use commercially reasonable efforts to remove content posted by you from our websites. Any such request does not ensure complete or comprehensive removal of your posted content. For example, your posted content may continue to appear on our websites if it has been reposted by others. Additionally, while we may remove the content you posted from our websites, it may continue to be stored on our servers (although it will not be visible to other users of our websites). You must complete the removal request form accurately and in its entirety in order for the request to be processed.
How to Provide a California Minor Removal Request
If you are a user under the age of 18 and reside in California, and you wish for your published content to be removed from our websites, please provide our Agent listed below with the following information in a written notice:
- Confirmation that you are currently a legal resident of the state of California;
- Confirmation that you are under the age of 18 by providing your birthday;
- A description of the exact content that you are seeking to have removed (please provide a URL if possible);
- Your full name; and
- Your email address.
Our designated Agent for California Minor Removal Requests can be reached as follows:
Service Provider: Magnolia Market, LLC
Name of Agent of Request: Vineet Rao
By mail: P.O. Box 889, Waco, Texas 76703 United States, Attn: IT Director
By email: privacy@magnolia.com (please add “California Minor Removal Request” to the subject line)
SECTION 7 – CHANGES TO THIS POLICY
We reserve the right to modify this Policy at any time, so please review it frequently.
If our business undergoes a fundamental change such as, for example, a sale, merger, or transfer of all or a portion of our business or assets, we may disclose your personal information to the other parties in the transaction so that we may continue to provide products and services to you.
SECTION 8 – YOUR PRIVACY RIGHTS
Some jurisdictions give you a right to make the following choices regarding your personal information:
- Access To Your Personal Information. You may request access to your personal information or confirmation that we have information about you. In certain limited circumstances, you may also request to receive access to your data in a portable, machine-readable format. Some jurisdictions allow you to request a list of third parties to whom we have disclosed personal information to.
- Changes To Your Personal Information. We rely on you to update and correct your personal information. Most of our websites allow you to modify or delete your account profile. If our website does not permit you to update or correct certain information, you can contact us at the address described below in order to request that your information by modified. You may ask us to correct information that is inaccurate or incomplete. Note that we may keep historical information in our backup files as permitted by law.
- Deletion Of Your Personal Information. You may request that we delete your personal information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another business purposes.
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Opt-out of Targeted Advertising. You may opt-out of online tracking based targeted advertising (e.g., cookies) or other forms of targeted advertising by clicking the “Do Not Sell or Share My Personal Information” link on the bottom of the homepage. Please note that if you change browsers or devices, or if you clear your browser’s cache, you may need to click the link again to apply your preferences. We also recognize Global Privacy Control (GPC) signals enabled by customers on their web browser or web browser extension as valid opt-out requests where required by applicable law. Please note that your opt-out preference signal will be applied only to your current browser and device. For more information about GPC, please visit Global Privacy Control.
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Objection to or Restriction of Certain Processing. In certain circumstances, you may object to the processing of your personal information, or request that we restrict processing of your personal information, by following the instructions described below.
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Online Tracking. We do not currently recognize the “Do Not Track” signal.
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Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send free newsletters and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service related communications.
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Revocation Of Consent. Where we process your personal information based upon consent, you may revoke consent. Please note, if you revoke your consent for the processing of personal information then we may no longer be able to provide you services.
Submitting Requests
You may exercise the rights described above by contacting us as indicated in the “Contact Information” section below or by using the following intake form: please click here to submit your request using an intake form. If you disagree with our denial of a request, you may appeal our decision by contacting us with the subject line “Appeal.”
Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct or delete personal information about you in our files.
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.
If you are not satisfied with our response to your privacy rights request, you may appeal our decision by contacting us at privacy@magnolia.com. If you are in the European Union, you have a right to lodge a complaint with your local supervisory authority.
SECTION 9 – INFORMATION RECEIVED FROM NON-U.S. RESIDENTS
If you are located outside the United States, please note that you may be transferring your personal information to a country that does not have the same data protection laws as your country. Where required, we take steps to treat personal information using the same privacy principles that apply pursuant to the law of the country in which we first received your information. By submitting your personal information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States. If you would like more information concerning our attempts to apply the privacy principles applicable in one jurisdiction to data when it goes to another jurisdiction you can contact us using the contact information below.
SECTION 10 – LINKS AND SOCIAL NETWORK POSTING TOOLS
Our websites may provide links to other third-party websites that are outside our control and not covered by this policy. For example, our websites provide social network posting and sharing buttons that allow you to post links to our content on your social network pages. When you click on these buttons or other links on our websites, the third party operating the linked site may be collecting information about your browser, device, and online activity through its own tracking technologies and subject to its own separate privacy policy, which may differ from ours. We are not responsible for the privacy practices of other sites and encourage you to read their privacy policies.
SECTION 11 – MAGNOLIA AND DISCOVERY+
Magnolia Discovery Ventures, LLC (“MDV”) is an affiliate of Discovery and a joint venture between Discovery and Chip and Joanna Gaines’ company, XVI, LLC (“Magnolia”). If you have a Magnolia Perks account and a Discovery+ account, those accounts may be linked and allow your information to be processed by the above entities. This privacy policy does not apply to use of your personal information related to Discovery+.
SECTION 12 – CONTACT INFORMATION
We welcome your feedback and questions about this Policy. If for any reason you wish to contact us, please click here to send us an email. You can also send a letter to 900 Franklin Avenue, Waco, Texas 76701 United States or call us at 844-244-2006.
ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS
This section is for California residents that supplements the Policy, and applies to website visitors, app users, and customers in California. This notice gives California residents additional information about our information collection and use practices.If a company shares “personal information” (as defined in California’s “Shine the Light” law, Civil Code § 1798.83) with third parties for their direct marketing purposes (e.g., to send offers and information that may be of interest to you), California law requires that the company either provide a mechanism by which consumers can obtain more information about such sharing over the prior calendar year, or provide a mechanism by which consumers can opt out of such sharing.
California Sensitive Information Disclosure.
We collect the following categories of sensitive personal information (as defined under California law): Social Security number (for job applicants), racial or ethnic background (for job applicants), an individual’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. This information is collected in order to process transactions, comply with laws, manage our business, or provide you with services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising.